Case study · HVAC & heat pumps · Victoria, BC
42% more calls in 90 days for a Victoria HVAC company.
An outdated website and no local SEO meant this Victoria HVAC company was losing emergency calls to competitors who simply ranked higher on Google. We rebuilt the site, launched a heat pump rebate page, and optimized their Google Business Profile.
42%
More inbound calls in 90 days
3x
Google reviews collected per month
Top 3
Map pack ranking for core service terms
Where they started
The client had a slow, outdated website that didn't mention heat pump rebates — one of the biggest sources of new search demand in BC right now. They weren't appearing in the Map 3-pack for emergency searches, and had no consistent process for collecting reviews.
What we did
Rebuilt the website
A fast, mobile-first site with clear emergency contact options and a dedicated heat pump rebate page.
Local SEO & GBP overhaul
Full Google Business Profile optimization, category fixes, and consistent NAP across directories.
Review generation system
A simple follow-up process that turned satisfied customers into Google reviews within days of service.
“We went from hoping the phone would ring to actually being busy. The rebate page alone has paid for the whole project.”
Owner · HVAC company, Victoria
Free, no-pressure
Let's talk about what's working — and what could work better.
If your website isn't bringing in the calls it should, or you're harder to find than you need to be, let's fix that. We'll keep it clear, practical, and focused on what actually helps.